Hi loves — it’s Saba! 💕
You know that feeling when you’re watching influencer reviews and suddenly you fall in love with a product… until you see the price tag? SAME. Which is why I’ve been obsessed with hunting down the best drugstore beauty dupes 2025, products that give you that expensive, high-end energy but without hurting your wallet.
And the best part? These aren’t just random picks. These are viral makeup dupes influencers recommend, I’m talking Tati Westbrook, Mikayla Nogueira, Kelly Strack, Alissa Ashley… the icons who tell it like it is.
So here’s my list of affordable high-end makeup dupes under $20 that feel luxurious, look flawless, and make my wishlist grow daily.
#5 e.l.f. Power Grip Primer – Dupe for Milk Hydro Grip
If you’re into long-lasting, dewy makeup, you’ve 100% seen this go viral. Mikayla literally said this is “one of the best drugstore dupes ever,” and the internet AGREED.
Why it’s a top drugstore beauty dupe:
- Sticky grip just like Milk
- Dewy glow without oiliness
- Makeup lasts forever
- Under $10 (!!)
- Certified viral
This is one of those viral makeup dupes influencers recommend over and over and honestly, I get it.
👉 [Add your Amazon link]
#4 Maybelline Fit Me Foundation – Dupe for Estée Lauder Double Wear
Tati has said multiple times that Fit Me is one of the best drugstore foundations ever created, and honestly… I believe her.
It’s the foundation people compare to $48 luxury formulas, and it still wins.
Why it belongs in the best drugstore beauty dupes 2025 list:
- Blurs pores
- Matte but natural
- Long-wearing
- Buildable
Looks far more expensive than it is
This is affordable glam at its finest.
👉 [Add your Amazon link]
#3 NYX Butter Gloss – Dupe for Fenty Gloss Bomb
If there was ever an affordable high-end makeup dupe under $20, THIS is it.
Every influencer from Kelly Strack to Alissa Ashley has used this on camera, and the shine?? Unreal. The $5 price tag?? EVEN BETTER.
Why it’s a viral beauty staple:
- Non-sticky
- Glassy shine
- Sweet vanilla scent
- So many pretty shades
- Looks identical to Fenty on the lips
TikTok has crowned this gloss royalty and I’m not arguing.
👉 [Add your Amazon link]
#2 L’Oreal Lash Paradise – Dupe for Too Faced Better Than Sex
This mascara has been called “the dupe of the century,” and honestly?? They’re not lying.
When Lash Paradise launched, Tati, NikkieTutorials, and literally every major creator reviewed it. And the conclusion was the same:
It’s Better Than Sex… but CHEAPER.
Why it’s in the best drugstore beauty dupes 2025 list:
- Insane volume
- Zero clumping
- Fluffy dramatic lashes
- Long-lasting
- Looks like lash extensions
It’s drama in a pink tube. A must.
👉 [Add your Amazon link]
#1 e.l.f. Halo Glow Liquid Filter – Dupe for Charlotte Tilbury Flawless Filter
This deserves its crown.
It is THE definition of a viral makeup dupe influencers recommend across all platforms: YouTube, TikTok, Instagram — you name it.
Mikayla’s review alone had millions of views. Meredith Duxbury used it in her signature “foundation bath” method. Alissa Ashley compared the swatches side-by-side.
And every creator said the same thing:
It’s basically Flawless Filter for $14.
Why it’s #1:
- Gorgeous glow
- Skin-blurring finish
- Works under or over foundation
- Perfect for no-makeup makeup
- Luxury glow for drugstore price
This is THE affordable high-end makeup dupe under $20 of the year.
👉 [Add your Amazon link]
Final Thoughts
There is nothing ,NOTHING!! more satisfying than finding a makeup product that looks high-end but costs less than your Starbucks order.
These are the best drugstore beauty dupes 2025 has blessed us with, and the fact that they’re also viral makeup dupes influencers recommend makes my wishlist very, very dangerous.
If you’ve tried any of these, tell me EVERYTHING.
Your girl loves a good bargain that still feels bougie ✨
With Love,
Saba